Explore the presentation of women in Much Ado about Nothing Essay Example for Free

Explore the presentation of women in Much Ado about Nothing Essay Explore the presentation of women in Much Ado about Nothing The women in the 1500s were always expected to do things such as taking care of the family not working outside of their houses and always seen as possessions, not people. As in Shakespeares time they were seen not heard. Shakespeare used this as a theme in him novel, Much Ado about Nothing, and the character Hero in particular portrayed the typical woman. The typical woman was modest, convectional, reserved and many women were pressured to be exactly like her. There are many other ways of which women are presented in this 1599 play about love and the deception of appearances. The play was very popular with the audience and was a comedy. Women who had a high status were usually linked with honour. Hero is an example of this as her father, Leonato, is a successful character and has high status. He is described as a, honourable father, which means that if she was to be, unfaithful, to Claudio then her whole family would go down in status and she Hero would be seen as an unclean creature now worth nothing. Heros overall presentation is a typical woman and is used as a plot device to move the story along, so she is valuable but her value is not recognised. An example of this is when she furthers the plot when she is, unfaithful, to Claudio. Hero is a possession to be passed on from father to husband as the society was patriarchal and the women were dominated by men and were assets to bargain. In the wedding scene Hero hardly says anything in her defence, and what she does say are only in one line blocks, is my Lord well that he doth speak so wide? She is not saying that he is wrong, but just asking him to rethink what he is saying. This shows us that she is a typical, modest woman and cannot stand up for herself. When Hero is accused of being unfaithful to Claudio, her father doesnt defend her like a typical father would do today, but he says, do not live Hero, do not ope thine eyes, Leonato is ashamed to be linked with his daughter and basically says that he wants her to die. This is not how women should be treated. They have no voice and people would believe a mans word over a womans. Hero is seen as a, plague right well prevented, which means she is no longer any use to Claudio and is a plague on him. Once women had lost there virginity to a man when they were not married, they were seen as useless and unclean, a woman would not be able to get a husband and would be put in a nunnery or kept indoors. Honour is linked to virginity because then the women were not worthless and so that they could be married to someone of high status. Claudio thinks Heros appearance is deceiving him and he ruins her life as she had ruined his, thoughts of harm. He ruins her life because now people think that she is unfaithful, rotten orange, she will be worthless and kept indoors. Another example of Hero as a typical Elizabethan woman is at the party when she gets proposed to. Hero is told what to say to her marriage proposal and has no choice in what to say. Beatrice even prompts her on what her actions should be, speak cousin, or if you cannot, stop his mouth with a kiss. Womans sexuality was controlled by men. Hero would be like any other good typical wife in Elizabethan times, she, would do any modest office. She is quiet and chaste and conforms to the norms of the society. Hero is very predictable, again like the typical woman, now going to kiss Claudio, Beatrice prompts her on her actions. In contrast Benedicks and Beatrices relationship has more equality and they come across as comfortable with one another as they use, you , and, your, as apposed to, thee, and, thou, as Hero and Claudio use. Beatrice is presented in a very different way to Hero. Beatrice is presented very openly. All of her emotions are shown and she always says what she thinks, the commendation is not in his wit, but in his villainy. This shows us that Beatrice is a very plotting and witty character who is in control of the situation. She is an independent woman, who was not like how women in Elizabethan times were presented, she was like Queen Elizabeth. Hero and Beatrice are complete opposites. Beatrice doesnt want any man to rule her life, in marriage, so takes an independent look to things. She doesnt want a husband because she wants to remain like she is, I had rather hear my dog bark at a crow than a man swear he loves me. Her strong voice is a strong comparison to Heros silence; it makes them seen very opposite and is not the norms of Elizabethan society. Because Beatrice is so independent, she uses her wit to stop her from getting hurt, so I would not he should do me, my Lord, lest I should prove the mother of fools. It shows that Elizabethan women were quite vulnerable. The love that Benedick has for Beatrice is true love, this gives Beatrice the power to manipulate him, and she tells him to, kill Claudio, because she has to rely on a man to carry out what she wants to be done. The women in those times could not carry out a duel with someone else, as it was no, expected, of them to do that and they had to conform to the typical woman, like Hero. Beatrice shows her frustration when she says, O God that I were a man! I would eat his heart in the market place, shes saying that if she was a man she would kill Claudio herself so makes Benedick chose if he looses a friend or love. Beatrice shows that she can be a domination person when she cuts Benedicks sentences short, Beat-, then she says, Princes and Counties! Overall I think that the women in, Much Ado about Nothing, were pressured into being quiet, chaste and not seen, like Hero. Beatrice is the total opposite and has her own strong-willed, independent mind. Men and women were not treated as equals and men had so much more power and freedom and saw the women as possessions not wives. Hero resembles the perfect presentation of what a woman should be like. Beatrice does not because she is not quiet and is not told what to do, she is different, she is stubborn and will do things her own way.

Strategies for Beginning an Export Business

Strategies for Beginning an Export Business Introduction Of Export Procedure For carrying an export, one must understand and analyze the market, by carry out the research. It is not prudent to for any individual to start export without knowing about the statistics and consumer needs of particular market. However the person is very enthusiastic but still there is always a probability to fail because at times they loss more and earn less out of it. In order to enter into the export market an individual has to take the help of intermediaries and has to give some percentage share as a part of commission, which means by giving a part of profit to intermediaries exporter is having less profit and as intermediaries enter into the contract the price for the customer would be increased. All export good are produced with high efficiency and standard of the quality should be maintained. There is cutthroat competition in the global market everybody wants to Sale its product. The customer always have an option of supplier, so the strategies needs to be adopted for becoming the expert salesman At times the product timely delivery becomes a challenge for exporter but is not due to exporters fault, go-slows, Dock strikes, etc; occurs almost allover the world. If someone is entering for the first time in the export market then, then he has to ensure the efficient fast delivery as per the promised made to the consignee about the consignment. Effective communication is the backbone of the accomplishment of any business. It may be internal or external must be comprehensive and immediate. Similarly communication plays vital role in export. When you are in doubt at that time you can e-mail or phone you client for immediate clarification. Failure in the market of export can be minimized by the use of research of the Global Market. Before going on large scale overseas operation first you have to start will small scale, so that experiment marketing often turns out to be cheaper. There are many thing required before starting a new business of export. So let us discuss the various preliminaries of Starting an export business Preliminaries Exercies Before Starting Export Business Establishment Of Business Organization. The First and the foremost question arise in the mind of potential exporter has to decide is about the business organization needed for the export purpose. It is very important decision an exporter has to take whether a business he has to run will be sole proprietary, partnership firm, HUF or a company. The establishment of healthy organization will depend upon.   Capability to raise finance as an exporter   Capacity to bear the risk as an exporter   Desire to implement the control over the business   Nature of regulatory structure applicable to you In case of sole proprietary business person has to go with the small business unit. It can be set up with minimum expense and legal formalities. The biggest disadvantage of the sole proprietary of the business is limited liability to raise the fund which restricts the growth, and owner also has the unlimited personal liability. To avoid this disadvantage, it is more advisable to start the partnership firm. The partnership firm can be set up with ease and economy. In Partnership firm experience and expertise of the partner is beneficial to the firm. The biggest disadvantage of partnership firm is that when the liability of the partner through joint or several, practically or as per the partnership deed ratio would be distributer among various partners. If your partner has unlimited liability, then this the major disadvantage of partnership firm of business organization is that conflict between the partners is a possible threat to the business. Procedure For Registration Of The Company. The company has to be registered under the company act 1956. Whether the company can be private Ltd or public ltd company. In private ltd company can be registered with minimum 2 Members and maximum up to 50.While in case of Public limited company can be registered with Minimum 7members and no limit for the maximum number of members. It can invite the shareholder or invite public to subscribe the share capital and permit to transfer the shares. The public ltd company has enormous potential to access the substantial funds as per the company law. Mode Of Operation: You may be a proprietor or a partner of a firm, Director of a Private or Public Limited Company or an executive or manager of a small or large size of company and wish to enter into overseas market for selling your products. If you are the manufacturer and would like to sell your products overseas, you may act as Manufacturer Exporter. If you would like to buy products from other manufacturers and sell them in overseas market, you may act as Merchant Exporter. If you are the manufacturer and along with your own products would like to sell products of other manufacturers also, you may act as Manufacturer and Merchant Exporter as well. Manufacturer Exporter means a person who export goods manufactured by him or intends to export such goods. Merchant Exporter means a person engaged in trading activity and exporting or intending to export goods. Importance Of Business Title. Giving the title to the business is always essential task for the exporter. Name or the Title of the business should be simple and meaningful. Title should be indicating the nature of business. Physical office should be at commercial complex and in clean and workable surrounding. After deciding the business title, company has to think about the trade name and logo which reinforces the organization name and image in the global market. Besides this letter head, telephone number, fax number banker name address etc are required. Note: Company has to open the current account in the name of company. It is advisable to open the bank account who is authorized to deal with foreign exchange. Selection Of Product And Company Selecting the product and the company plays a vital role for exporter. Exporter has to understand the demand and the trend of foreign market. Now the exporter has to procure or manufacture selected product at most competitive price. It should be easily available in sufficient quantity and possible to supply repeatedly and regularly. Moreover the product which is selected has to be as per the term of government policy various regulations in respect of selection of product for export. It is value addition if some has previous experience of selection of same commodities which is selected by you for export. Effective Business Correspondence Now the business correspondence should sound professional. For making a favorable and excellent impression all the e-mail should be send from the company domain and if any document or company profile is sent to client then has to be in nice envelope on which companys Name, physical address, phone no and fax details has to be there which gives the clear picture about the company to the client. The entire letter that is written and sends the client needs to be on the companys letter head. A hypothetical specimen export letter is given below: Ref: XYZ/NJK2009/ 20th Jan, 2010 The Purchase Manager M/s.XYZ Ltd. . (U.S.A.) Dear Sir, We are one of the leading exporters of a wide range of items including ABC for the last fifteen years. Our major buyers are..Europe and USA We are one of the registered export houses in India. We represent..15%.indian market and   the leading manufacturers of these items in India. These items are produced in collaboration with BID brands, the world famous company. We follow the ISI specifications. We believe that your company imports the items we export. We are enclosing herewith a copy of our brochure and price list for your perusal. We shall be glad to send you detailed literature/ samples of items that may be of interests to you. Yours sincerely, For JKL PVT Ltd. Director Encl: As above. Your letter should contain the following minimum information about your organization and products Type of organizations- i.e. proprietary, partnership, private limited or limited company and whether you are acting as manufacturer exporter or merchant exporter etc. Range specification and standards of your products and your manufacturing capacity. Whether you are holding any international standard certification for the products you manufacture. Types of consumers which are using your product in India Sales outlets Wholesalers, your own showrooms branch offices, representatives offices in India and abroad. Your sales turnover, including exports sales and Name and address of your bankers. Export Information You may collect the export information from reading various publications which are normally available with the Chambers of Commerce, Export promotin Councils, Banks and various other institutions engaged in international trade. Some private publications/ project reports are also available on certain fees. Export Commodity Selection While selecting the commodity for exports, consider the following points: Your own manufacturing capacity, if you are the manufacturer of a particular commodity. The availability of commodity from other manufacturers when you desire to act as a merchant exporter. The demand for the commodity in the importing country. The Government of Indias policy and regulations in respect of export of various commodities. The foreign Governments policy and regulations in respect of import of various commodities. Total profitability of such commodities considering cash incentives available, If any. The Import replenishment available, if any. Quota fixation, if any, in respect of such commodities in both the countries. Knowledge and experience of similar exporters in respect of the export of such commodities in various countries. Market Selection Target market should be selected after considering the various factors like scope of the product selected, political embargo, stability of demand, Obtaining Particulars Of Foreign Buyers You may obtain the particulars of foreign buyers from either of the following sources: Trade representatives of foreing Government in India as well as the Indian Trade representatives abroad. Various Export Promotion Councils and Commodity Boards and other Government and Semi-Government Agencies. International Trade Directories and International Yellow Pages Participating/Visiting in International Trade Fairs and exhibitions in India and abroad. Reading material i.e. various newspapers, weekly, fortnightly, monthly Trade Bulletins, Magazines, Journals published by various agencies like FIEO, ITPO, EP Councils, Commodity Boards and Chambers of Commerce etc. Advertising in Indian as well as foreign newspapers, magazines and journals. Relatives, friends and other contacts in foreign countries. Once the competition is assessed, you will know your position regarding- (a) the price which you can offer to the overseas buyer, (b) the terms of credit which you can offer, (c) the packaging, transportation, storage, distribution and after-sales-service methods you can adopt; and (d) the promotional efforts which you can offer in terms of publicity literature, visual publicity, advertisement, gifts etc. depending on the product. Negotiating With Prospective Buyers Export Order An order is a commercial transaction which is not only important to the exporter and importer, but it is also of concern to their respective countries, since it affects the balance of payment position of both the countries. It is therefore, not just a matter of product, manufacturing, packing, shipment and payment but also one of the concern to licensing authorities, exchange control authorities and banks dealing in export trade. The exporter is required to produce copies of export order to various Government departments/financial institutions e.g. obtaining export licenses when the product is covered under the restricted items or canalized items for exports, availing post-shipment finance and other incentives and dealing with inspection authorities, insurance underwriters, customs offices and exchange control authorities etc. for various purposes. Order Acceptance: The order acceptance is another important commercial document prepared by the exporter confirming the acceptance of order place by the importer. Under this document he commits the shipments of goods covered at the agreed price during a specified time. Sometimes, the exporter needs a copy of his order acceptance signed by the importer. The order acceptance normally covers the name and address of the indentor, name and address of the consignee, port of shipment, country of final destinations, the description of goods, quantity, price each and total amount of the order, terms of delivery, details of freight and insurance, mode of transport, packing and marking details, terms of payment etc. Export Price Quoting And Costing Although your product is of a good quality, you must give attention to its price and delivery terms. The buyer might have contacted other manufacturers or sellers of the same products like you in India and other countries and select a quality product of competitive price with prompt delivery. While quoting the price, alongwith the cost of product and your profit margin, consider the various expenses such as packing and labeling charges, inspection charges, transportation charges from the place of storage to the place of shipment, port commissioners charges, insurance charges, ocean freight charges, cost of documents and services, expected Bank charges for handling your documents, overseas agent commission or discount if the order is expected through agent or representative and other expenses which you will have to bear in the course of execution of the order. Export being a national necessity, the Government grants concession and assistance in various matters so as to make the product competitive in the overseas market. Therefore, while calculating the price, the following things are also required to be considered- (a) Fiscal incentives like tax concession for production of export goods and drawback of duty. (b) Financial assistance like cash subsidy to offset competition in overseas market. (c) Special incentive scheme like import replenishment licenses (d) General incentives like providing institutional arrangements for export promotion and training in exports, rewarding etc.

Swot Analysis In Terms Of Strength Marketing Essay

Swot Analysis In Terms Of Strength Marketing Essay PapaRich is a moderm kopitiam that serves quality coffee and asian delicacies at affordable Malaysian prices. PappaRich kopitiam has multiplied from one kopitiam to 41 shops around Malaysia, one in Hong Kong and one in Singapore. Thailand would be a good market for PappaRich to enter because Thailands GDP by sectors show as high as 45% for service industry. This clearly shows us that PappaRich can invest in Thailand to serve the community with Malaysian authentic, classic, and timeless kopitiam meals. Using the SWOT analysis, in terms of strength, the PappaRich serves the community with Malaysians kopitiam meals with affordable prices with a classic coffee shop ambience. In terms of opportunities, economically the GDP and inflation rate has been steadily increasing in recent years. Interest rate fell sharply due to the US financial crisis. The Thai Baht appreciated against MYR and a result of that, the revenue generated in Thailand comparatively to the Malaysian Ringgit would be higher. The weakness for PappaRich to go into Thailand which is the food that PappaRich is serving might not be accepted by the locals. Besides that, the threats to the company are the political instability due to street protests. PappaRichs success as of today is due to its successful differentiation business level strategy to set them apart from other companies from the same FB industry. PappaRich focuses on the quality of their product and keeping it consistent throughout all their outlets. Furthermore, the ambience is what captivated the consumers and made them regular customers in PappaRich. The best way for PappaRich to enter the Thailand market is the franchising market entry strategy. To become a successful FB franchisors that can go nation, PappaRich (the franchisee) can sell the franchisors trade mark, product or services, or trade name and benefits from the franchisors help and support in Thailand market. In return, the franchisee from Thailand need to pays an initial fee to PappaRich and then a percentage of the sales revenue. In cultural analysis, there are five areas to be concerned, the cultural analysis of Thailand and Malaysia is shown respectively; PDI 64;104, IDV 20;26. MAS 34;50, UAI 64;36, LTO 56. This is further elaborated in the pages to come. 2.0 Introduction Many years ago, to enjoy a classic kopitiam meal in Malaysia, such as half-boiled eggs, toasted bread with kaya and butter, and a cup of coffee, one will have to travel many miles back to their hometown. Kopitiam is a traditional breakfast and coffee shop found in South East Asia. Since the establishment of PappaRich in 2006, one need not go the distance. PappaRich is a modern kopitiam that serves quality coffee and asian delicacies at affordable Malaysian prices. In four years, the string of PappaRich kopitiams have multiplied from one kopitiam in Selayang Mall to 41 shops around Malaysia, one in Hong Kong and one in Singapore. It has emerged as a formidable player in the local and food beverage chain. PappaRichs philosophy is to serve authentic, classic and timeless kopitiam meals, the traditional Malaysian style where the locals can mix and mingle in the ambience of a relaxing atmosphere with a sense of belonging. In Thailand, PappaRich intends to serve the Thai community the same philosophy it currently serves the Malaysian community. As there are not many kopitiams in Thailand that serves authentic Malaysian coffeeshop-styled cuisine, PappaRich intends to venture into Thailand by becoming one of the pioneers in serving the authentic Malaysian coffeeshop-styled cuisine. As seen in the diagram on the left, the services industry holds a 45% stake of the total market share for GDP composition in Thailand. Examples of the services industry include the tourism sector and the FB sector. Due to the high stake of the services industry in Thailands GDP percentage, investing in PappaRich in Thailand may be a wise investment choice. Furthermore, potential customers from the tourism sector would be an added advantage to the company into raking in more potential revenue. 3.0 Situation Analysis 3.1 SWOT Analysis 3.2 Strengths As mentioned in the introduction, PappaRichs philosophy is to to serve authentic, classic and timeless kopitiam meals, the traditional Malaysian style where the locals can mix and mingle in the ambience of a relaxing atmosphere with a sense of belonging. This concept is a major strength in branding the kopitiam brand in Thailand as there arent many affordable restaurants in Thailand that serve traditional kopitiam meals. This places PappaRich as one of the pioneers into introducing the cuisine to the Thai locals. Furthermore, it will further strengthen its reputation as being one of the most original and authentic kopitiam in Thailand. Another major strength of the company is its emphasis on clientele service. In the FB industry, it is important to note that service is one of the main priorities in differentiating a good restaurant and a bad one. Thus, PappaRich places much emphasis on its clientele service to not only lure first-time or one-time customers but reoccurring customers, over and over again. 3.3 Weaknesses A major setback that hinders the kopitiam business into the Thai market is the different taste buds between the Thai and Malaysians. Only the adventurous ones may venture out of their comfort zone into eating Malaysian kopitiam cuisine. Furthermore, street food is popular and cheap in Thailand, thus the locals may not be very willing to pay extra for Malaysian food. Besides that, PappaRich and the kopitiam concept is a rather new brand in the region, and thus may acquire more time to be familiarised by the locals. Also, the management style used in Malaysia may not be applicable to the culture of the locals and thus, new management style may have to be devised to suit the employees in Thailand. 3.4 Opportunities and Threats In recent years, Thailand has been politically unstable due to street protests and riots. It is important to note that such political instability is a major disadvantage to the business. This is because, the employees of the company may engage themselves into the protests that halts production and services of the restaurant. Furthermore, a demonstration will hinder potential customers from leaving their homes to eat out as they may fear for their safety. An improvement of technology has both pros and cons to the setting up of the new company. It can improve the cooking standards of the restaurant as better kitchen equipments are purchased to monitor the quality of the food. Furthermore, improvement of the equipments may reduce cooking time that increases efficiency. In time, more customers can be served and profit can be increased. However so, an improvement in technology can bring about an increase in capital cost due to expensive kitchen equipments. As seen in the graph above, the GDP rate of Thailand has been steadily increasing in the last couple of years. However, during the US financial crisis in 2009, there has been a slight fall in GDP. It may be wise to hold back the venturing of the business into Thailand for a couple of months to ensure the stability of the market. During the 2009 US financial crisis, the inflation rate went negative, to as low as -4 showing a shrink of the economy. However so, in 2010, Thailand has begun to pick up the pace and shows that there has been a boost in the economy. As the consumers expectation and confidence is strengthened, Papparich can start investing into Thailand. Unemployment rate has been steadily decreasing over the years. As unemployment falls, more people in the community will have income to spend on goods. As such, it is a good idea to invest into Thailand. Hopefully, when the company decides to invest in the country, there will be people to be employed as staffs. A fall in interest rates in recent years is an advantage as we can apply for loans at low interest rates to set up restaurants in the country. This will encourage more franchising options. Comparitively, the Baht rose 0.115% against the MYR. There are both pros and cons to this situation. Pro, the revenue generated in Thailand comparitively to the MYR would be higher and the con, more money will have to be pumped into Thailand to set up the restaurant, comparitively to the MYR 4.0 Business Level Strategy In order to measure the feasibility of Thailand as a strategic location for expansion, we have to look into the business level strategy of PappaRich. Every organization has a competitive strategy to plan how it will compete in its business and this applies to PappaRich as well. PappaRich is a food beverages (FB) industry that focuses on serving quality authentic traditional Malaysian delicacies at affordable prices and that is their competitive advantage and what sets them apart other regular kopitiam. Aside from that, the ambience of PappaRich has also been one of their greatest assets as the decorated surroundings are chilling and hence many people would choose to go to PappaRich to enjoy one of their specialty; coffee made from locally roasted coffee bean while catching up with friends and family. Theyre also located everywhere as they have over 41 outlets in Malaysia as of today and this brings great convenience to their customers as the nearest outlet is just around the neighbourhood. This is PappaRichs aim in their investment into the Thai market as well that people would have a pleasant experience every time they set foot in PappaRich. With Michael Porters five forces model, managers can determine and control the rules of completion and create a sustainable competitive advantage. Firstly, PappaRich is an FB industry with barrier to entry; PappaRich must comply with the standard set by the Thai government in its policy, the high level of capital needed for investment may be hard to acquire as the result of the recent US financial crisis and also the brand identity may be unknown to most consumers as it is new in the market. Furthermore, economies of scale may also be another barrier to entry for PappaRich as existing companies in Thailand enjoys low cost of production due to this factor and there is no way PappaRich could compete with them in short term period. If PappaRich were to venture into the Thai market, it might face substitute companies such Hailam Kopitiam, Station 1 caf and Old Town Kopitiam and Madam Kwan which are also strong growing FB companies with similar business concept that may also be trying to expand internationally to Thailand as well. Not to mention, the substitute companies that are already in Thailand such as Coffee Bean and Starbucks. However, in terms of bargaining power, many consumers would choose PappaRich over Starbucks for coffee as the price is more affordable in PappaRich. The supplier also plays an important role in determining the feasibility of PappaRich as a good investment opportunity in Thailand as supplier determines the cost of operating and this will affect the total profit of the business. PappaRich can get their supply of raw material from suppliers such as President Rice Products Public Co. Ltd, Siam Future Farm and Exotic Food Co. Ltd. Lastly, the current rivalries that are already in Thailand would also affect the profitability of PappaRich if it were to venture into Thailand as it is a very competitive industry and the competitions are intense. In terms of the target market of PappaRich, it would target the middle income group of consumers as the prices are moderate. It would not fully use the cost leadership strategy which refers to the basis of having the lowest cost in the industry as there are many other companies that have comparable price ranges with PappaRich. Also, PappaRich is a contemporary classy type of coffee shop with required standard of decoration which further increase their cost and this doesnt comply with the low cost leader strategy. In fact, PappaRichs success as of today is due of its successful differentiation strategy to set them apart from other companies from the same FB industry. PappaRich focus on the quality of their product and keeping it consistent throughout all their outlets. Furthermore, the ambience is what captivated the consumers and made them regular customers in PappaRich. 5.0 Market Entry Strategy Expanding a company to new market can increase the sale, brand awareness and achieve business stability. To entering new market, we need to study the size of the country, number of opportunities and sheer geographical size. Besides that a proper market entry strategy requires market research so to give us a vision about the existence opportunity, understand the competitive landscape and see who are our potential customers. Foreign market entry can be done via four mechanisms which are exporting, licensing, joint venture, and franchising. Exporting is the most traditional way to go into foreign market by direct sale of the domestic-products to the country. This can be done through an export intermediary such as commissioned agents and trading companies. Exporting do not require the goods or product must be produce in the target country therefore there is no necessary to invest in foreign facilities. PappaRich is a FB business through serving Malaysian Traditional Delight at their outlets cafe. This mechanism is not suitable for PappaRich extend to Thailand because they are providing service but not produce goods. Licensing is an essential permit to enter a new market. A license is a legal contract to run a business. The licensee is about to pay a fee of exchange for the right to use the property of licensor such as trademarks , patents , and production techniques . For PappaRich, the licensing support comes in the form of outlet setup, outlets designs, menu and recipe of PappaRich, chef and waiters training by experienced Pappa licensing trainers. Joint venture is a legal entity formed when two parties equally invest in terms of money,time and effort on the same project. Basically joint venture happen when one individual want to extend his business to nation while he has no enough of capital to do so and need to find a partner from the target country to run the project together. The joint venture may be an easier first-step for PappaRich to extend to Thailand before go to franchising. PappaRich can reduce the entry risk by using Thailand partners assets through joint venture. Besides, the inadequate knowledge of legal environment can be solve. Through joint venture, PappaRich can start the business at little or no costs. Franchising is another form of licensing. Franchise occurs when the franchisor grants a licence to the franchisee to use their business idea. To become a successful FB franchisors that can go nation, Papparich (the franchisee) can sell the franchisors trade mark, product or services, or trade name and benefits from the franchisors help and support in Thailand market. In return, the franchisee from Thailand need to pays an initial fee to PappaRich and then a percentage of the sales revenue. In a conclusion, we found that franchising is the best way for PappaRich to go into Thailand market as Papparich is FB industry which gives servicing to community. 6.0 Cultural analysis Diagram 1 Country PDI IDV MAS UAI LTO Malaysia 104 26 50 36 Thailand 64 20 34 64 56 Table 1 6.1 Power Distance Index (PDI) Hofstedes PDI measures the extent to which the less powerful members of organizations accept and expect that power is distributed unequally (Geert HofstedeCultural dimensions). On the scale, Malaysia has a score of 104 and Thailand 64. Thailand does not have a large gap between the wealthy and the poor, but have a strong belief in equality for each citizen. Thailand has the opportunity to rise in society compared to Malaysia. Malaysian employees see their managers as being far more superior to them and perceive them as unapproachable. This attitude gives the managers a sense of superiority and empowerment. In Thailand however, people view themselves more as equals hence there is a lot more communication between the employees and managers. 6.2 Individualism Individualism is the one side versus its opposite, collectivism, that is the degree to which individuals are integrated into groups (Geert HofstedeCultural dimensions). Thailands and Malaysias IDV is at 20 and 26 respectively. A low score, as Thailand and Malaysia has, indicates the society is more of a collectivist than an individualist. This manifest in a close long-term commitment to the member group, is that a family, extended family, or extended relationships. Loyalty in a collectivist culture is paramount, and over-rides most other societal rules and regulations. The society fosters strong relationships where everyone takes responsibility for fellow members of their group. Therefore in Individualism, it can be said that Thailand and Malaysia stands almost the same. Employees in both countries are very team orientated; therefore the managers do not need to make any changes. 6.3 Masculinity Masculinity versus its opposite, femininity refers to the distribution of roles between the genders which is another fundamental issue for any society to which a range of solutions are found. Thailand has the lowest masculinity ranking among the Asian countries listed at 34, while Malaysia is listed at 50, compared to the Asian average of 53 and the World average of 50. This lower level is indicative of a society with less assertiveness and competitiveness, as compared to one where these values are considered more important and significant. This situation also reinforces more traditional male and female roles within the population. Therefore it can be said that Malaysia is doing better than Thailand in terms of assertiveness and competitiveness. Thailand should improve in this area in order to continue to compete. Malaysians tend to be a bit more to being assertive and aggressive while Thai employees are more laid back and more accepting of feminine traits. Therefore managers from Thailand have to be stricter in order for their employees to be more efficient. 6.4 Uncertainty avoidance index UAI deals with a societys tolerance for uncertainty and ambiguity; it ultimately refers to mans search for truth. It indicates to what extent a culture programs its members to feel either uncomfortable or comfortable in unstructured situations (Peruvian Attitude On UAI) The UAI indicates the societys low level of tolerance for uncertainty. In an effort to minimize or reduce this level of uncertainty, regulations are adopted and implemented. The ultimate goal of this population is to control everything in order to eliminate or avoid the unexpected. As a result of this high UAI characteristic, the society does not readily accept change and is very risk adverse. The Thailand rank of 64 is slightly higher than the Asian average of 58 while Malaysia is slightly below average of 36. It can be said that Malaysia is doing quite well while Thailand should start to accept change and implement policies to control everything. The Malaysian managers in Thailand will have to change the way they manage their employees and actually put into place more guidelines and rules to get the best out of their Thai employees. 6.5 Long-Term Orientation Long-Term Orientation is the fifth dimension of Hofstede which was added after the original four to try to distinguish the difference in thinking between the East and West, defined as the degree to which one plans for and considers the future, as well as values traditions of the past.( Making Sense of Cross Cultural Communication) Below are some characteristics of the two opposing sides of this dimension: Long term orientation: -persistence -ordering relationships by status and observing this order -thrift -having a sense of shame Short term orientation: -personal steadiness and stability -protecting your face -respect or tradition -reciprocation of greetings, favors, and gifts Thailand measure a middle ranking being listed at 56 while Malaysia has no measures of LTO therefore no comparison can be made between both countries. 7.0 Recommendation Based on both SWOT analysis and Porters competitive force framework, it is the right decision to further the investment of PappaRich Group Sdn. Bhd to Thailand as it has the qualities and potential to penetrate into Thailands market. PappaRich is a modern kopitiam that serves quality coffee and asian delicacies that is currently doing very well in Malaysia. However in Thailand, PappaRich intends to serve the Thai community the same philosophy it currently serves the Malaysian community. As there are not many kopitiams in Thailand that serves authentic Malaysian coffeeshop-styled cuisine, PappaRich intends to venture into Thailand by becoming one of the pioneers in serving the authentic Malaysian coffeeshop-styled cuisine as well as Thailands own authentic delicacies. Setting up a food industry in Thailand is certainly a wise investment as services industry holds a 45% stake of the total market share for GDP composition in Thailand. Besides that Thailand has a lot advance in the improvement of technology, this can improve the cooking standards of the restaurant, and better equipment in the kitchen which will enhance efficiency and improve in the quality of the food and drinks. In addition, after the 2009 US financial crisis, Thailand has begun to pick up the pace and shows that there has been a boost in the economy. As the consumers expectation and confidence is strengthened, Papparich can start investing into Thailand. Based on the cultural analysis by Hofstedes framework, by comparing PDI, IDV, MAS, UAI, and LTO, the employees and managers in Thailand are more team orientated, more laid back and more accepting of feminine traits, and dominant. The type of managers in Thailand will be suitable to handle PappaRich, although they are not perfect, they are trainings available to improve their standards to achieve better efficiency and to increase productivity. PappaRich is slowly being recognised globally as it has build up a good reputation internationally in countries like Singapore and Hong Kong. Referring to the market entry strategy, requires market research so to give us a vision about the existence opportunity, understand the competitive landscape and see who our potential customers are. Foreign market entry can be done via four mechanisms which are exporting, licensing, joint venture, and franchising. The strategies of exporting, licensing, joint venture, and franchising have to be done efficiently in order to enter a new market. Lastly, based on Michael Porters five forces model in the business level strategy, managers can determine and control the rules of completion and create a sustainable competitive advantage. PappaRich is an FB industry with barrier to entry and it requires high level of capital to start up the business. Besides that the brand identity of PappaRich might not be well known in Thailand, it faces substitute companies that are already in Thailand such as Coffee Bean and Starbucks. However, in terms of bargaining power, many consumers would choose PappaRich over Starbucks for coffee as the price is more affordable in PappaRich. The supplier also plays an important role in determining the feasibility of PappaRich as a good investment opportunity in Thailand as supplier determines the cost of operating and this will affect the total profit of the business so maintaining a good relationship with the supplier will definitely give and advantage to the company. The investment to Thailand is a goo d choice as PappaRich focus on the quality of their product and keeping it consistent throughout all their outlets. Furthermore, the ambience has also captivated the consumers and made them regular customers in PappaRich. 8.0 Conclusion After much evaluation from the swot analysis, business level, market entry strategy and the cultural analysis, it is concluded that Thailand is a good choice of investment location for PappaRich to venture into internationally. It can also be one of the pioneers of Malaysian food cuisine in Thailand as there are very few coffee shops that serve authentic Malaysian delights in Thailand as of today. Thailands increasing GDP is also another attraction to investment in Thailand as it shows the stability of the economy and the higher expected return on profit because of the appreciation in Thai Baht against Malaysian Ringgit if PappaRich were to venture into Thailand. Other advantages in investing into Thailand include attracting the locals in Thailand to experience new and different culture and delicacies. Furthermore, this provides Malaysian in Thailand a taste of their hometown within reach. Although there are many advantages in investing in Thailand, there ought to be some setback on the investment too and they are such as the political instability of the country which may hinder the operation of the business if the employees were to go on riot. Moreover, the political situation in Thailand may also cause the consumers to be fearful of leaving the house to dine out as it is unsafe. Lastly, from the uncertainty avoidance index, it has shown that Thailand is rank 64 while average in all other countries are at 58, this means that Thailand is very risk adverse and do not like any changes in their countries so they would have very strict policies and laws regarding foreign investment being parked in their country.

Graduation Speech -- Graduation Speech, Commencement Address

After four years, we are finally gathered on the steps of what we thought we'd never come to. We are graduating, finally shedding the familiar and embarking on a world of "what's-next?" Despite that, though, today is perhaps most importantly a day to remember our past. In the entire childhood of memories that each of us has accumulated, beginning roughly when we were still young enough to believe braces are cool, some of the most vivid and influential are from this campus. The high school years are mainly those in which a person leaves off building their lives around what they have been shown, and begins to select the path they will take for themselves. It is fair to say that these last four years have seen immense changes in each and every one of us. And today is also a day to...

Waste Land Essay: Spiritual Decay -- T.S. Eliot Waste Land Essays

Spiritual Decay in The Waste Land      Ã‚  In The Waste Land, T.S. Eliot develops his theme of sterility and decay in the post-World War I man by focusing on the aspect of "religious dearth or superficiality reflected in despintualized love" (Pinion). For Eliot, man's inability to find real love or to move beyond superficial sexual gratification is congruous to the spiritual decay of his soul.   Ã‚  Ã‚  Ã‚   In the first part of the poem, "The Burial of the Dead'~ Eliot's allusions to two love stories amidst a backdrop of "stony rubbish" and "broken images" illustrates his view of love as something that has lost its ability to blossom in the infertility of modem society (20,22). Eliot alludes to the story of Tristan, a young sailor, who leaves his lover, Isolde, behind when he sails for home. As he lies dying, he waits for the arrival of her ship, but the sea that is to bring her remains empty and desolate. This shows how human longing in love is fr... ...erating his hope for the regeneration or rebirth of the human spirit (424-425).    Works Cited and Consulted Pinion, F.B., A T.S. Eliot Companion: Life and Works, The Macmillan Press (1986) Southam, B.C., A Guide to the Selected Poems of T.S. Eliot, Harcourt Brace & Company Shashane, VA "Reflections on the Waste Land", Studies on IS Eliot Ed. A.N. Dwivedi; US Bahri Publishers (1989) Raffel, Burton IS Eliot Frederick Ungar Publising Co., Inc. (1982)

Ancient Chinese Inventions

Ancient Chinese Inventions It is well known that China has an ancient and glorious history, from the feudal periods ending in 222 BC through the three Imperial and Intermediate Eras, up to the Modern era – over 4000 years of dynastic reigns. It may also be well known that China is the source of many wonderful and useful inventions from spaghetti to gunpowder. This list, however, will take a slightly different slant of the topic: Chinese inventions and developments that were not known to or adopted by the Western (European) world for many decades and sometimes centuries after they were common place in China.Some you may be familiar with, others perhaps less so. First on the list is Row Planting, which is from Feudal period through 6 century BC. The Chinese begin planting crops in rows sometime around 6 century BC. This allows the crops to grow stronger and a lot faster. It allows more efficient planting, weeding, harvesting and watering. There is also proof documented that they realized that when the wind travels over rows of plants it causes less damage to the crop. This development was not introduced in the western world for another 2200 years.A Chinese man by the name of Master Lu wrote in the â€Å"Spring and Autumn Annals†: If the crops are grown in rows they will mature rapidly because they will not interfere with each other’s growth. The vertical rows made for skill, the horizontal rows must be drawn well, for if the lines are straight the wind will pass gently through. Along with the above we have mechanical clock mechanisms. This was invented around 725 AD. This clock operated by dripping water that powered a wheel, which made one full revolution in 24 hours. A bronze and iron system of wheels and gears made the clock rotate.Accurate mechanical clocks were developed because of a belief in the form of astrology. This was based upon the moment of conception rather than the time of birth. In ancient years retainers would listen outside of royal bedrooms to record the possible times of conception of royal children. This event was important enough that considerable effort was devoted to developing accurate timing mechanisms. Next on the list would be the compass, which was developed around Feudal period through 4th cent BC. The Chinese developed a lodestone instrument to ndicate direction which is known as the compass. Upon development the compass were only south pointing and were primarily use for land as divination tools and direct finders. It was written that lodestone makes iron come or it attracts it. Spoons were used to point the direction, while mounted on plates. The spoons were made from lodestone, while the plates were of bronze. Later in year of 1040 thermo-remanence needles were produced for mariners. The common use of this was recorded around year 1119. The thermo-remanence technology is still in use today.Then we have deep drilling, the Chinese invented a tool used for deep drilling boreholes. This wa s invented around circa 202 BC through 220 AD. It is listed that some of these boreholes would reach the depths of 4800 feet. This technology would be easily recognizable to a modern engineer. The Chinese would stack rocks with center holes which were tube or doughnut shaped from the surface to the deep stone layer as a guide for their drills. In the search for salt wells the Chinese developed a technology of driving bamboo poles deep into the earth.In addition to brine this drilling also often tapped into reservoirs of natural gas. The natural gas was captured in barrels and used as fuel to evaporate the water from brine to produce salt. They used the gas to boil sea water which separated the salt allowing it to become drinkable. The Chinese also invented gun powder; this was invented around 850 AD. An enterprising alchemist mixed 75 parts saltpeter with 15 parts charcoal and 10 parts sulfur. This mixture had no discernible life-lengthening properties, but it did explode with a fla sh and a bang when it was exposed to an open flame.What is noted in text from the era is that smoke and flames result so that hand and faces have been burnt, and even the whole house where they were working burned down. Then we have something that is widely used and appreciated throughout countries, cities and societies, the commonly used paper. This was invented around 105 AD and was made from a suspension of hemp waste in water, washed, soaked and beaten with a wooden mallet. A paper mold, probably a sieve of coarsely woven cloth stretched in a four sided bamboo frame, was used to dip up the fiber slurry from the vat and hold it for drying.Initially it was used for clothing rather than writing material. It was used to make body armor for soldiers. Now we have the ancient Chinese great unique invention of porcelain, which was invented around 16 century BC. In very ancient times the Chinese discovered that with the right choice of clay and firing techniques pottery could be made so thin that is was translucent. Such porcelain became universally known as china. Last but definitely not lease we have the known Chinese invention of a fabric that is soft to the skin. This fabric is called silk, which was invented around 3000 BC.For more than two thousand years the Chinese kept the secret of silk altogether to themselves. It was the most zealously guarded secret in history. The Chinese discovered that the cocoons of silk worms could be unwound and the filaments used to weave an especially light strong and beautiful cloth. All of these inventions were invented by original everyday pioneers. The saying goes everyday people do extraordinary things. Out of all of these wonderful inventions that were discussed, the invention of silk, paper, row planting and the mechanical clock mechanism would be the choice of the most important.Let’s briefly go over the reasons why these four would be the most important inventions. The invention of silk has paved the way for cent uries of fabric wearers. In the ancient years a person could distinguish who was royalty by the silk garment that was worn. Silk is 100% natural fabric and is healthy for your breathing due to the fact that silk is naturally hypoallergenic. The invention of row planting allowed more efficient growth of produce for farming which allowed more and better food to sell and to eat.The invention of the mechanical clock mechanism has evolved in time to be a much needed daily device called the clock. A clock is an instrument use to indicate, keep and coordinate time. A clock refers to any device for measuring and displaying time. This clock mechanism invention has involved into personal time keepers like a wrist watch, pocket watch etc. The invention of paper would be one of the best great inventions due to the fact that paper is used for everything in daily life. Paper was used to spread information that was on hand written letters. Paper is also used for drawings and painting.Not to mentio n that paper is used for books, newspaper and lets not forgot paper is used for making what we all love to spend money. Of all of the inventions listed above if there were one invention that would be listed as a must have invention would be the invention of paper. The invention of paper has evolved into the making of paper money. Paper money consists of 1, 5, 10, 20 dollar bills and etc. Money is something generally accepted as a medium of exchange, a unit of account or a store of value. The first advantage to having money is that fact that stuff costs money. If you want things you have to have money to pay for them.Vary rarely do people just give their stuff away, they want something for it and money is the universal trade item. You can trade money for almost anything in the world. If you want a lot of stuff you need to have a lot of money. We now know that we owe a whole lot to the ancient Chinese for inventing so many things that are of important value to our lives. Makes you won der if they knew back then how important these inventions would become to be. References â€Å"About the Collection. † About the Collection. N. p. , n. d. Web. 20 Aug. 2012. <http://www. ipst. gatech. edu/amp/collection>. CHINESEA   INVENTIONS. † Chinese Inventions. N. p. , n. d. Web. 20 Aug. 2012. <http://www. vhinkle. com/china/inventions. html>. â€Å"History of Silk. † History of Silk. N. p. , n. d. Web. 20 Aug. 2012. <http://www. silk-road. com/artl/silkhistory. shtml>. â€Å"Natural Gas Exploration. † Natural Gas Exploration. N. p. , n. d. Web. 20 Aug. 2012. <http://www. explorations. org/natural_gas_exploration_cont. html>. â€Å"Origin of Chinese Porcelain. † Origin of Chinese Porcelain. N. p. , n. d. Web. 20 Aug. 2012. <http://www1. chinaculture. org/gb/en_artqa/2003-09/24/content_37884. htm>.

Reading and Comprehension Essay

Read â€Å"8 Secrets to a Knockout Business Presentation† using the SQ3R method. Answer the following questions to assess how well you followed the SQ3R method, and whether it helped. Note: Your grade for the assignment will depend on the quality and honesty of your responses and not on how successful you felt you were. ? What was the main point of the written piece? ? What did each section deal with? ? What questions did you ask yourself as you were reading? ? How can you change your note taking skills for the future? ? What would you do to retain this information for later use? ? How might the SQ3R method help you improve your reading comprehension and retention skills? Gen/105 Week 7: Reading and Comprehension Project 1. The main point of this written piece was to tell the reader what the eight most successful secrets were to delivering a knockout presentation in your business affairs. A lot of people at companies just make boring PowerPoint slides and it has so much irrelevant information that the point of the meeting is masked by a weak presentation. This article shows what to do and how to make a great presentation. 2. Each section of this paper dealt with a new and exciting way to capture the attention of a viewer of your business slides. The writer states to â€Å"dig deep† by adding new information and giving more to the viewer. â€Å"Avoid Info overload† shows that too much information can be detrimental to a project, people can bored and wander off. In the section â€Å"Practice Delivery†, it talks about how to memorized your speech and practice what you are saying. This will avoid mistakes, mishaps and fumbling with words. Also, the writer says to â€Å"forget comedy†, by leaving the humor out the project is more professional and shows that you are serious. By â€Å"pick powerful props† shows your audience that memorable ideas and notions can be obtained by using props, so the audience can remember ideas and thoughts associated with the presentation. Another secret is to â€Å"minimize you†, this means take out information relating to you or the business, because people already know what this information is. It waste space and time, and people can get sidetracked. â€Å"Speak the Language† notes that speaking as you always do will help minimize confusions with acronyms and abbreviated words. Be professional but make sure everyone can understand what is been said. Last but not least, â€Å"simple slides† states that you should use slides in your presentation to highlight important information and key words, don’t let the slides overrun the presentation. 3. The questions that came to mind when I was reading was significant. They dealt with how to maximize information during presentations and how do I apply material that are useful in my projects. I don’t want to use unnecessary information that is irrelevant. I also asked myself if using pictures and props were a good idea. I found out that these two tools are necessary to keep the audience engaged in what you’re talking about. 4. I feel like that I have great note taking skills. I always note key words and phrases. If I have a long or difficult reading I always break it down in paragraphs and take notes on key sentences. I also use an outline format which helps greatly. It is almost like the article written in my own language so I can understand it better. I always use my notes to go over information instead of trying to re-read an entire article to find important facts. 5. I will use notes to retain this information for later use. My notes can be very well written as well as the reading, with the same information available. I always keep notes to look over for extra information and key points. 6. I think the SQ3R method does help my reading and comprehension skills improve. By skimming the article I mentally note key words and phrases. I can see how each paragraphs ends and if there are any vocabulary words noted. Noting questions is helpful as well. Keeping in mind question I would ask about the article will help me find an answer to it within the paper. I believe the method does help a lot especially when it comes to larger papers or article that I need to comprehend.